FLEUR
A flower ordering website
Project :
Fleur- Flower ordering website
Role :
Solo student project
Duration :
January-February
ABOUT THE PROJECT
This project is a design concept for a flower boutique. The main task was to create a convenient, stylish and responsive website for the users.
Meet the Users
27 years old | Manager
User Story
Sanya is a 27 year old manager who lives alone and sometimes want to order flower for her friends and her mom. But some websites are complicated and confusing. She wants clear description and pictures of the flower she is ordering. She also sometimes want to customize her order and have some add-ons.
Goals
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Looking for user friendly website to order flower.
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Want a clear description and picture of flowers.
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Want customization options
Pain Points
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Some website layouts and navigation are complicated and confusing.
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I get frustrated when there is not customization options and clear descriptions.
37 years old | Professor
User Story
kabir is a 37 year old professor who lives with her wife and son. He like to surprise his wife occasionally with flowers. He wants some filter options to save his time and reviews by other customers. He also want option to buy seeds so that he doesn’t have to go to other site to look for it. He also get frustrated when picture doesn’t matches the order.
Goals
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Looking for user friendly website to order flower.
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Want filter options to save time.
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Want options to buy seeds at reasonable prices.
Pain Points
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Get frustrated when there is no filter option and not able to find what he is looking for.
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Prices are high.
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Frustrated when there are no reviews.
Usability study
After keeping in mind all the users needs, I had designed lo-fi prototypes and conducted usability usability study with 5 participants from different backgrounds. I’ve asked them our research questions to test my designs and see what are the users pain points and how can I improve them. Then I organised my data through affinity mapping .
Research questions :
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How long does it take for a user to order flower from the website?
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Are there any parts where users are getting stuck?
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Do users understand how to add items to the cart?
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Are there more features that users would like to see included in the website?
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Do users think the website is easy or difficult to use?
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Do the visual elements in the website support the customers in navigating through the website?
Link to the UX research plan here
Improvements
Based on the feedback from my usability study, I continually iterated my designs over the span of 1 weeks - with 2 major improvements :
“I want to have a balanced life”
1
Showing the stages of checkout
process.
2
Easily be able to add more quantities
Site-map
The Final Product
Desktop version
Mobile version
Product page
Other pages
Mobile version
Style Guide
Link to my full adobe Xd work file here
What I Learned
Don’t settle with your first idea and iterate as much as you can. The right idea will come. It won’t always come when you expect it, but you have to trust the process and trust that it will always work out in the end. I'm incredibly proud of this project and thanks for taking the time to see our thought process, iterations, and concepts.